Survey Design and Sampling Procedures

Dr. Anthony Babinec

Aim of Course:

This course covers the crafting of survey questions, the design of surveys, and different sampling procedures that are used in practice. Longstanding basic principles of survey design are covered, and the impact of the trend toward increased respondent resistance is discussed.

Who Should Take This Course:

Anyone who needs to know how to design questionnaires or sample and survey respondents to produce usable results.

For those enrolled in Professional Advancement Programs, this is a required or elective course in the following Programs:

• Statistics in Business & Marketing - required
• Statistics for Social Sciences - elective
• Biostatistics (controlled trials) - elective

Course Program:

The course is structured as follows

The Instructor:

Dr. Anthony Babinec, President of AB Analytics. For over two decades, Tony Babinec has specialized in the application of statistical and data mining methods to the solution of business problems. Tony has multiple degrees from the University of Chicago, where he studied Advanced Statistics and Survey Research. Before forming AB Analytics, Babinec was Director of Advanced Products Marketing at SPSS; he worked on the marketing of Clementine and introduced CHAID, neural nets and other advanced technologies to SPSS users. He has presented at the AMA's Applied Research Methods Conference and Advanced Research Techniques Forum, the Sawtooth Software Conference, Statistical Innovation's Statistical Modeling Week, and numerous professional meetings. He is on the Board of Directors of the Chicago Chapter of the American Statistical Association, where he has held various offices including President. He is on the Editorial Board of the Journal of Targeting, Measurement and Analysis for Marketing.

Organization of the Course:

The course takes place over the internet, at statistics.com. During each course week, you participate at times of your own choosing - there are no set times when you must be online. Course participants will be given access to a private discussion board. In class discussions led by the instructor, you can post questions, seek clarification, and interact with your fellow students and the instructor. The course is scheduled to take place over 4 weeks, and typically requires 10-15 hours per week. At the beginning of each week, you receive the relevant material, in addition to answers to exercises from the previous session. During the week, you are expected to go over the course materials and work through exercises. Discussion among participants is encouraged. The instructor will provide answers and comments.

Certificates and Grades:

You may be interested only in learning the material presented, and not be concerned with grades or certificates. Or you may be enrolled in a statistics.com Professional Advancement Program that requires demonstration of proficiency in the subject, in which case your work will be assessed for purposes of issuing a grade. Or you may require only a "Certificate of Course Completion," along with professional development credit in the form of Continuing Education Units (CEU's). As you begin the class, you will be asked to specify your category.

Credit:

This course offers continuing education units (CEU's). For those successfully completing the course (generally this means marks of 50% or better on the homework), 5.0 CEU's and a certificate will be issued by statistics.com, upon request.

Dates:

Jul. 11 - Aug. 1, 2008
Jul. 10 - Aug. 7, 2009
Click here to be notified of future course offerings.

Participants gain access to the online materials on the first day of the course, and typically spend about 10-15 hours per week (at their convenience). You retain full access to course materials, including discussion board, for two weeks after the course closing date.

Level:

Introductory

Prerequisite:

None.

Course Text:

The required texts are How to Ask Survey Questions (Arlene Fink, 2002), How to Design Survey Studies (Arlene Fink, 2002), and How to Sample in Surveys (Arlene Fink, 2002), which are all included in the Survey Kit, 2nd edition, from Sage Publications. The survey kit can be purchased directly from Sage Publications here. These texts may also be purchased separately by clicking here and here and here. Sage Publication offers discounts to students at statistics.com for many of their titles when the code S06SC is used during checkout on their website (the 0 is a zero not an alphabetical O).

Software:

None

Registration:

Register Online - $449
Register Online (academic) - $349 (you must be affiliated with a college, university or high school)

Add $50 service fee if you require a prior invoice, or if you need to submit a purchase order or voucher, pay by wire transfer or EFT, or refund and reprocess a prior payment. Please use this printed registration form, for these and other special orders.

Note: Courses may fill up at any time and registrations are processed in the order in which they are received. Your registration will be confirmed for the first available course date, unless you specify otherwise.

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