Survey Design and Sampling Procedures

Brief Description:

This course covers the crafting of survey questions, the design of surveys, and different sampling procedures that are used in practice. Longstanding basic principles of survey design are covered, and the impact of the trend toward increased respondent resistance is discussed.

Instructor(s):
Level: Introductory

Who Should Take This Course:

Anyone who needs to know how to design questionnaires or sample and survey respondents to produce usable results.

Dates:
July 13, 2012 to August 10, 2012
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Registration:
Please read the syllabus tab, noting the prerequisites, text and software requirements.

Register Online -$499
Register Online -$399 (you must be affiliated with a college, university or high school)

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Survey Design and Sampling Procedures

Aim of Course:

This course covers the crafting of survey questions, the design of surveys, and different sampling procedures that are used in practice. Longstanding basic principles of survey design are covered, and the impact of the trend toward increased respondent resistance is discussed.

This course is a core requirement or elective in the following Program(s) in Analytics and Statistical Studies (PASS):

• Biostatistics - Controlled Trials

• Biostatistics - Epidemiology

• Business Analytics

• Social Science

Prerequisite(s):
None.
Course Program:

SESSION 1: The art and craft of asking survey questions

• Crafting questions: the context
• Closed-ended versus open-ended questions
• Levels of measurement

SESSION 2: The art and craft of asking survey questions (continued)

• Measuring attitudes and behaviors
• Factorial designs, conjoint studies
• Special considerations for online surveys

SESSION 3: How to design survey studies

• What is a well-designed survey study?
• Experiments and observational studies
• Different types of designs, and their benefits and concerns

SESSION 4: Sampling

• Populations, samples, and inclusion criteria
• Different sampling methods-how to choose
• Determining sample size
• Acceptable response rate, sources of survey error

Organization of the Course:

This course takes place over the internet at the Institute for 4 weeks. During each course week, you participate at times of your own choosing - there are no set times when you must be online. Course participants will be given access to a private discussion board. In class discussions led by the instructor, you can post questions, seek clarification, and interact with your fellow students and the instructor.

The course typically requires 15 hours per week. At the beginning of each week, you receive the relevant material, in addition to answers to exercises from the previous session. During the week, you are expected to go over the course materials, work through exercises, and submit answers. Discussion among participants is encouraged. The instructor will provide answers and comments, and at the end of the week, you will receive individual feedback on your homework answers.

Credit:
Students come to the Institute for a variety of reasons. As you begin the course, you will be asked to specify your category:

1. You may be interested only in learning the material presented, and not be concerned with grades or a record of completion.
2. You may be enrolled in PASS (Programs in Analytics and Statistical Studies) that requires demonstration of proficiency in the subject, in which case your work will be assessed for a grade.
3. You may require a "Record of Course Completion," along with professional development credit in the form of Continuing Education Units (CEU's).  For those successfully completing the course, 5.0 CEU's and a record of course completion will be issued by The Institute, upon request.

Course Text:

The required texts are How to Ask Survey Questions (Arlene Fink, 2002), How to Design Survey Studies (Arlene Fink, 2002), and How to Sample in Surveys (Arlene Fink, 2002), which are all included in the Survey Kit, 2nd edition, from Sage Publications. The survey kit can be purchased directly from Sage Publications here. These texts may also be purchased separately by clicking here and here and here. Sage Publication offers discounts to students at statistics.com for many of their titles when the code S06SC is used during checkout on their website (the 0 is a zero not an alphabetical O).

Software:

None

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Survey Design and Sampling Procedures

Instructor(s):
Dates:
July 13, 2012 to August 10, 2012
Course Fee: $499
Academic Rate: $399

Before registering, please read the syllabus tab, noting the prerequisites, text and software requirements. When you click the register button, you will be taken to our secure transaction page.

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