Week #17 – Bootstrapping

Bootstrapping is sampling with replacement from observed data to estimate the variability in a statistic of interest. See also permutation tests, a related form of resampling. A common application

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Week #16 – Binomial Distribution

A Binomial distribution is used to describe an experiment, event, or process for which the probability of success is the same for each trial and each trial has only two possible outcomes.

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Week #15 – Uplift or Persuasion Modeling

A combination of treatment comparisons (e.g. send a sales solicitation, or send nothing) and predictive modeling to determine which cases or subjects respond (e.g. purchase or not) to which treatments.

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