In part 1 of this week’s brief, we looked at political analytics; in Part 2 we extend that look to commercial domains. Our course spotlight is Persuasion Analytics, taught by Ken Strasma, who pioneered the use of statistical modeling to microtarget voters in the 2004 U.S. presidential campaign. Aug 23 – Sep 20: Persuasion Analytics SeeContinue reading “Aug 2: Statistics in Practice”