Statistical methods have long been a part of marketing – direct mail was a perfect environment for conducting what are now called A-B tests. By and large, however, marketers tended to make judgments on the basis of instinct, tradition, and gut feelings. No more. Sophisticated statistical methods like predictive modeling, micro-targeting, customer segmentation, discrete choice analysis and more are now key drivers in marketing decisions. Learn how to put these methods to work in your marketing campaigns to yield higher response and more profit.
This course will be taught by instructors at The Institute, however an instructor for this course has not been chosen at this juncture.