In marketing disciplines, cluster analysis is the basis for identifying clusters of customer records, a process call market segmentation. This is a hands-on course in which you will use statistical software to apply cluster method algorithms to real data, and interpret the results. You will study the most widely used models including: hierarchical clustering (in which smaller clusters are nested inside larger clusters): k-means clustering; two-step clustering; and normal mixture models for continuous variables.
Mr. Anthony Babinec
Anthony Babinec is the President of AB Analytics. For over two decades, Tony Babinec has specialized in the application of statistical and data mining methods to the solution of business problems. Before forming AB Analytics, Babinec was Director of Advanced Products Marketing at SPSS; he worked on the marketing of Clementine and introduced CHAID, neural nets and other advanced technologies to SPSS users. He is on the Board of Directors of the Chicago Chapter of the American Statistical Association, where he has held various offices including President.