Marketing Analytics Mastery Series

This Mastery Series covers topics including forecasting, social network data analysis, and managing the customer lifecycle using data analysis.

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Overview

Marketing - especially digital marketing - is all about understanding, analyzing, and leveraging data to advantage. In this 3-course Mastery Series, you will get an in-depth look into the statistical methods you'll need to make forecasts, predict customer behavior, and define customer segments.

Topics covered include forecasting, social network data analysis, and managing the customer lifecycle using data analysis. This program combines theoretical sessions and real-world applications so you can use these sought-after marketing skills immediately in your work, research or learning practicum.

Who This Mastery Serves

Any marketer who needs to use marketing data to make forecasts, predict customer behavior and understand customer segments to maximize return on investment (ROI). Related titles include:

VP/Director/Manager Marketing
VP/Director/Manager Marketing Operations
VP/Director/Manager Sales
Researcher
Data Analyst

Learning Outcomes

When you earn your Record of Mastery in Marketing Analytics, you will gain an in-depth understanding and the practical skills needed to analyze and optimize marketing data and improve customer programs. More specifically, you will be able to:

Prepare a transactional database for analysis
Explore distribution of variables and build behavioral customer segments
Make business recommendations on basis of segmentation
Incorporate customer lifecycle analysis into marketing analytics
Apply best industry practices in plotting transactional data trends of customers with ggplot2
Use software to produce visualizations and distinguish the different components of time series data
Distinguish explanation from forecasting
Specify appropriate metrics to assess forecasting models
Use software tools to interactively visualize relationships among variables

Use smoothing and regression methods to produce forecasts
Analyze distributions of data visually
Use a range of displays to explore data
Use parallel coordinate plots, scatterplots, and trellising to analyze multivariate data
Visualize hierarchical data with treemaps, and explore data to better understand relationships among variables
Organize the predictive modeling task and data flow
Develop machine learning predictive models with the KNN, Naive Bayes and CART algorithms using Excel tools
Assess the performance of these models with holdout data
Apply predictive models to generate predictions for new data

Prerequisites

You should be familiar with introductory statistics as covered in:

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Introductory Statistics for Credit

This course will teach you the equivalent of a semester course in introductory statistics.

Topic: Statistics, Introductory Statistics | Skill: Introductory | Credit Options: ACE, CEU
Class Start Dates: Apr 7, 2023, May 5, 2023, Jun 2, 2023, Jul 7, 2023, Aug 4, 2023, Sep 1, 2023, Oct 6, 2023, Nov 3, 2023, Dec 1, 2023, Jan 5, 2024, Feb 2, 2024, Mar 1, 2024, Apr 5, 2024, May 3, 2024

Courses

The Marketing Analytics Mastery Series consists of three 4-week courses (you choose 3 of 4) offered completely online at Statistics.com. This series certificate program can be completed in a less than a year depending on your personal schedule and course availability.

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Forecasting Analytics

This course will teach you how to choose an appropriate time series model: fit the model, conduct diagnostics, and use the model for forecasting.

Topic: Analytics, Prediction/Forecasting | Skill: Intermediate | Credit Options: ACE, CAP, CEU
Class Start Dates: Jul 7, 2023, Nov 10, 2023, Mar 9, 2024, Jul 5, 2024, Nov 8, 2024

Customer Analytics in R

In this course you will work through a customer analytics project from beginning to end, using R.

Topic: Analytics, Marketing Analytics, Using R | Skill: Introductory | Credit Options: ACE, CAP, CEU
Class Start Dates: May 12, 2023, Nov 10, 2023, May 10, 2024, Nov 8, 2024

Introduction to Network Analysis

This course will teach you a mix of quantitative and qualitative methods for describing, measuring, and analyzing social networks.

Topic: Analytics, Data Exploration | Skill: Introductory, Intermediate | Credit Options: ACE, CAP, CEU
Class Start Dates: Sep 8, 2023, Mar 8, 2024, Sep 13, 2024

What Our Students Say

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The book for this course is very good. Everything is explained in a really clear way. Videos were great too and help in understanding issues.

Marta Fedyna

Data Engineer w HSBC

I really enjoyed the format of the course. Wasn't by the book and you could carve your own path out. Really enjoyed working with a real life database and scenarios. Gave me great examples for my job.

Geoff Ogrin

Equifax

Tuition and Fees

Plus a $65 Recording Fee

1,749

Frequently Asked Questions

Can I transfer or withdraw from a course?

We have a flexible transfer and withdrawal policy that recognizes circumstances may arise to prevent you from taking a course as planned. You may transfer or withdraw from a course under certain conditions.

Students are entitled to a full refund if a course they are registered for is canceled.
You can transfer your tuition to another course at any time prior to the course start date or the drop date, however a transfer is not permitted after the drop date.
Withdrawals on or after the first day of class are entitled to a percentage refund of tuition.

Please see this page for more information.

Are courses eligible for CEU?

Many of the courses at The Institute for Statistics Education have been recommended for C.E.U.’s, based on the length of the course (typically 5.0 CEUs for 4-week courses).

Are courses eligible for CAP certification with INFORMS?

The Institute for Operations Research and the Management Sciences (INFORMS) chose Statistics.com as a Recognized Analytics Education Provider that supports the Certified Analytics Professional (CAP®) program, so your course credits are transferable to their certification programs.

Are Statistics.com courses certified?

The Institute for Statistics Education is certified to operate by the State Council of Higher Education for Virginia (SCHEV). For more information, go to https://www.schev.edu/

Are courses eligible for college credit?

Many of the courses at The Institute for Statistics Education have been recommended for academic credit by The American Council on Education (ACE). ACE-accredited courses can be transferred to another educational institution that accepts ACE credit.

Visit our knowledge base and learn more.

Latest Blogs

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Book Review: Bandit Algorithms for Website Optimization, by John Myles White

Bandit Algorithms for Website Optimization, by John Myles White A classic statistical experimental design comparing treatments (two treatments, treatment versus control, multiple treatments) specifies a sample size, collection of data, then a decision, typically based on hypothesis-testing: the winning treatment must attain a level of statistical significance, otherwise you...

Additional Information

Organization of Series

The Mastery Program consists of standard Statistics.com courses – small classes, regular interaction with your instructor throughout the course, rapid expert feedback on your homework and projects. You can register for the courses individually, and even incorporate courses that you have recently successfully completed.

Courses takes place online at The Institute. During each course week, you participate at times of your own choosing. There are no set times when you must be online. Course participants will be given access to a private discussion board. In class discussions are led by the instructor. You can post questions, seek clarification, and interact with your fellow students and the instructor.

At the beginning of each week, you receive material relevant to the course, in addition to answers to exercises from the previous session. During the week, you are expected to go over the course materials, work through exercises, and submit answers. Discussion among participants is encouraged. The instructor will provide answers and comments, and at the end of the week, you will receive individual feedback on your homework answers.

Time Requirements

There are 4 courses in this Mastery Series, from which you choose 3.

Each course is a 4-week course requiring 10-15 hours per week of review and study, at times of your choosing. You may build your own course calendar to meet your individual requirements. The Mastery Series program may be completed in less than six months to one year, depending on your personal schedule and course availability.

Course Fee & Information

Record of Mastery Documentation Fee
Upon Mastery completion, there is a $65 recording fee to receive your Record of Mastery documentation.

Transfers and Withdrawals
We have flexible policies to transfer to another course or withdraw if necessary (modest fee applies).

Enrollment
Courses may fill up at any time and registrations are processed in the order in which they are received. Your registration will be confirmed for the first available course date unless you specify otherwise.

Invoice or Purchase Order
Add $50 service fee if you require a prior invoice, or if you need to submit a purchase order or voucher, pay by wire transfer or EFT, or refund and reprocess a prior payment.

Group Rates
Contact us to get information on group rates.

Options for Credit and Recognition

Our Mastery Series credits options vary by program and courses offered.

No Credit
You may take this program without pursuing credit or a record of completion.

Mastery Program Credit
If you are enrolled in a Mastery Program that requires demonstration of proficiency in this subject, your course work may be assessed for a grade.

Certificate Program Credit
If you intend to enroll in a Certificate Program following completion of your Mastery Program, your course work may be assessed for a grade. In addition, your courses will be assessed for transferability to the Certificate Program course requirements. In most cases, if your Mastery Program courses are also included in the Certificate Program as either required courses or elective courses, your completed Mastery Program course work will be transferred to the Certificate Program.

CEU’s and Proof of Completion
If you require a “Record of Course Completion” along with professional development credit in the form of Continuing Education Units (CEU’s), upon successfully completing the course, CEU’s and a record of course completion will be issued by The Institute upon your request.

CAP-INFORMS
Courses in your Mastery Program that have been recognized by the Institute for Operations Research and the Management Sciences (INFORMS) as helpful preparation for the Certified Analytics Professional (CAP®) exam will be will be issued a “Record of Course Completion” by The Institute upon your request, after successfully completing the course.

ACE CREDIT / College Credit
Courses in your Mastery Program that have been endorsed by the American Council on Education (ACE) will be issued a “Record of Course Completion” by The Institute upon your request, after you successfully complete the course. Please note that the decision to accept specific credit recommendations is up to the academic institution accepting the credit.

Digital Badge

For courses in your Mastery Program that have been endorsed by the American Council on Education (ACE), a digital badge will be made available upon successful completion of the course.

Miscellaneous

Visit our knowledge base to learn more about our mastery services.

Marketing Analytics Mastery Series

Overview

Who This Mastery Serves