Survey Design and Sampling Procedures

Survey Design and Sampling Procedures

taught by Anthony Babinec

Aim of Course:

This online course, "Survey Design and Sampling Procedures" covers the crafting of survey questions, the design of surveys, and different sampling procedures that are used in practice. Longstanding basic principles of survey design are covered, and the impact of the trend toward increased respondent resistance is discussed.

This course may be taken individually (one-off) or as part of a certificate program.
Course Program:

WEEK 1: The Art and Craft of Asking Survey Questions

  • Crafting questions: the context
  • Closed-ended versus open-ended questions
  • Levels of measurement


WEEK 2: Sampling

  • What is a well-designed survey study?
  • Experiments and observational studies
  • Different types of designs, and their benefits and concerns


WEEK 3: Nonresponse

  • Populations, samples, and inclusion criteria
  • Different sampling methods-how to choose
  • Determining sample size
  • Acceptable response rate, sources of survey error


WEEK 4: Methods of Data Collection & The Survey Plan

  • Purpose of the survey
  • How will survey be administered?
  • Timing and resources required


The homework in this course consists of short answer questions to test concepts.

In addition to assigned readings, this course also has supplemental readings available online, and an end of Sampling plan project.

Survey Design and Sampling Procedures

Who Should Take This Course:
Anyone who needs to know how to design questionnaires or sample and survey respondents to produce usable results.

Organization of the Course:
Options for Credit and Recognition:

Specializations are an easy way for you to demonstrate mastery of a specific skill in statistics and analytics. This course is part of the Survey Analytics Specialization which dives deep into designing surveys and analyzing survey data.

Course Text:

The required text is Survey Research Methods, Fifth Edition by Floyd J Fowler, Jr.

Sage Publication offers discounts to students at for many of their titles when the code S06SC is used during checkout on their website (the 0 is a zero not an alphabetical O).



August 09, 2019 to September 06, 2019 March 20, 2020 to April 17, 2020 August 07, 2020 to September 04, 2020

Survey Design and Sampling Procedures


August 09, 2019 to September 06, 2019 March 20, 2020 to April 17, 2020 August 07, 2020 to September 04, 2020

Course Fee: $589

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We have flexible policies to transfer to another course, or withdraw if necessary (modest fee applies)

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