Word of the Week

Week # 21 - Association Rules

Association rules, also called "market basket analysis," is a data mining method applied to transaction data.

Association rules, also called "market basket analysis," is a data mining method applied to transaction data.  It produces rules like "If lawn mower and shovel are purchased, rake is also purchased."  The rules are produced by an algorithm that reviews transactions and analyzes the "itemsets" that are involved.  An "itemset" is a set of items, each transaction includes one or multiple itemsets.

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