Small Ball: When a Downgrade is an Upgrade

In this mature age of digital marketing, companies have developed finely honed engines of automated and targeted promotion that factor in individual preferences and behavior.  The idea is to add small increments to revenue and profit. The system evolved in a stable era of economic…

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Small Ball: Calling all thinkers!

I was visiting New York a couple of weeks ago, transferring from Amtrak to the PATH trains at Newark.  PATH takes you to Wall Street - the #1 financial center in the world - and yet the process of paying for my $2.75 PATH ticket…

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