Not So Useful Predictor p-values in linear models are a guide to the statistical significance of a predictor coefficient value - they measure the probability that a randomly shuffled model could have produced a coefficient as great as the fitted value. They are of limited…
The goal of any direct mail campaign, or other messaging effort, is to persuade somebody to do something. In the business world, it is usually to buy something. In the political world, it is usually to vote for someone (or, if you think you know…
Last week we looked at several metrics for assessing the performance of classification models - accuracy, receiver operating characteristics (ROC) curves, and lift (gains). In this week’s Brief we move beyond lift and cover uplift. Our course spotlight again is: Feb 28 - Mar 27:…
There are various metrics for assessing the performance of a classification model. It matters which one you use. The simplest is accuracy - the proportion of cases correctly classified. In classification tasks where the outcome of interest (“1”) is rare, though, accuracy as a metric…
Tomorrow is the New Hampshire political primary in the US, and this week’s Brief looks at the statistical concept of lift. Our spotlight is on: Feb 28 - Mar 27: Persuasion Analytics and Targeting See you in class! - Peter Bruce, Founder Lift and…
Predicting the probability that something or someone will belong to a certain category (classification problems) is perhaps the oldest type of problem in analytics. Consider the category “repays loan.” Equifax, the oldest of the agencies that provides credit scores, was founded in 1899 as the…
In 2008, Elon Musk was concerned about leaks of sensitive information at Tesla Motors. To catch the leaker, he prepared multiple unique versions of a new nondisclosure agreement he asked senior officers to sign. Whichever version got leaked would reveal the leak source. This is…
In last week’s Brief I described how The Institute’s courses, and its Mastery, Certificate and Degree programs would continue without interruption, following our acquisition by Elder Research, Inc. Now I’d like to talk about how the Institute’s students stand to gain from the expertise and…
In this week’s blog, we discuss our recent acquisition by Elder Research Inc. We also look at the “Canary Trap” and its connection to text mining. Our course spotlight is on Jan 31 to Feb 28: Text Mining using Python (still open for registrations, first…
Statistics.com Acquired by Elder Research Acquisition Will Provide Focused Corporate and Individual Analytics Training Arlington, VA, January 29, 2020 - The Institute for Statistics Education at Statistics.com is excited to announce that it has been acquired by Elder Research, Inc, a Machine Learning, Data Science,…
The “streetlight effect:” A man is looking for his keys under a streetlight. Policeman: “Where did you lose them?” Man: “In the alley, near the door to the bar.” Policeman: “Why are you looking here?” Man: “The light’s better.” This is related to the more…
This is a short book, Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics" befitting its intended audience - managers and executives with responsibility for data science and analytics projects. It outlines the requirements for success - not technical model…
This week we discuss the importance of choosing the right analytics problem, with a guest blog from Elder Research, Inc., a data science and analytics consulting and training company, with whom we have just joined forces. Our course spotlight is on: Feb 14 - Mar 13: Design…
This week’s Brief takes a look at ethical dilemmas in data science. Our course spotlight is on Feb 21 - Mar 20: Network Analysis See you in class! - Peter Bruce, Founder and President The Institute for Statistics Education at Statistics.com Ethical Dilemmas in Data…
Know those ads that follow you around the web, as a result of tracking cookies? Many see them as an invasion of privacy, and EU rules made them subject to user consent. Google recently announced that Chrome will eventually stop supporting these cookies. A win…
In a standard linear regression, a model is fit to a set of data (the training data); the same linear model applies to all the data. In local regression methods, multiple models are fit to different neighborhoods of the data. A kernel function is used…
In this Brief, we look at prosaic, but lucrative applications of predictive analytics and forecasting to the automotive industry. Our spotlight is on our 3-course Predictive Analytics Mastery Series. Start this week with: Jan. 10 - Feb 7: Predictive Analytics…
“Complete Your Clinical Trial With Our File Data” Clinical trials that support new drug development can cost over a billion dollars. A new industry has popped up - data collectors and aggregators that provide digital data from their files as evidence in pharmaceutical clinical trials.…
What do stormy days, weekend evenings, and the last day of the month have in common? They are all good times to negotiate a good price for a new car. Inclement days yield less customer traffic in auto showrooms, which is good for the buyer. …
Happy New Year! We are grateful for your continued support and appreciate your interest in learning more about statistics, analytics, and data science. In this new year, think of your learning as an investment both in the future of your company and your career. Below are courses, certificates, and…
In this Brief, we take a look at the use of simulations as a tool to help sales people with a complex sale (high value, multiple aspects to consider). Our spotlight is on the 3-course Mastery Series in Optimization Research, which starts January 10 with:…
Artificial intelligence and analytics have gotten some bad press recently, from the role that social media has played in fracturing and heightening divisions in democratic society to the “big brother” role that data mining and image recognition have played in China’s suppression of minorities. But…
Every 30 minutes a new business book is published; many of them purport to teach effective selling. Most of them make sense, but solid quantitative analysis is rarely on the front burner. This is strange, because effective selling requires demonstrating value. Sales professionals are taught…
95 years ago, Bell Labs was founded as a joint project of AT&T and Western Electric. Its primary mission was R&D for its parents’ fast-growing telecommunications businesses. Since that time, Bell Labs became a fabled American research institution, but also suffered the vicissitudes of trying…
“Do you have a bag?“ or “Would you like a bag?” have become common parts of the brick-and-mortar retail transaction. Reusable bags, or simply doing without, have reduced the flow of plastic and paper into recycling. E-commerce is a different matter. I just unpacked a…
In 2005, the cardboard box was inducted into the National Toy Hall of Fame (along with Candy Land). In our brief this week we consider whether analytics has anything to say about cardboard boxes. Our course spotlight is on: Jan 3 - 31: R Programming…
Most businesses use statistics and analytics to one degree or another, but there is only one industry that is built solely on this discipline. This week we look at the casino business - in particular, the odds on slots. Slot machines are a casino’s best…
QUESTION: A gambler playing against the “house” in a game like roulette or slots adopts the rule “Play until you win a certain amount, then stop.” Will this ensure against player losses? What will be its effect on the house’s profit? ANSWER: Some look at this…
This short book is essentially an enriched list of 45 examples of how companies have used big data analytics. Marr sticks to high level generalities, and the book is in the spirit of light business journalism rather than detailed expositions that walk you through a…
This week we look at the casino business - in particular, the odds on slots. In our course spotlight, we start looking at some of the great stuff starting in at the beginning of the new year. In January, you can get started with basic statistics or biostatistics,…
Google recently announced that it would further limit its election ads to audience targeting based on age, gender, and general location (postal code level) context targeting (i.e. showing ads based on the content being viewed) Up to this point, the application of predictive modeling to…
Betting has had a long and close relationship with the science of probability and statistics. In the mid-1600’s, the French intellectual and gambler Antoine Gombaud, who called himself Chevalier de Méré, enlisted the help of the mathematician Blaise Pascal to solve several puzzles involving dice…
Older urban sewer systems are not sealed, dedicated route networks leading to sewage treatment plants. Rather, to save money when they were built decades ago, in some places they shared pipes with storm water drainage systems that lead to creeks, rivers and bays. As a…
In this week’s Brief, we take a look at the history of betting and how it is entwined with probabilistic decision-making. Probabilistic decision-making is also the focus of our 3-course Optimization Mastery, which covers linear programming, integer programming, simulation and other operations research (O/R) techniques. Start…
Errors - differences between predicted values and actual values, also called residuals - are a key part of statistical models. They form the raw material for various metrics of predictive model performance (accuracy, precision, recall, lift, etc.), and also the basis for diagnostics on descriptive…
Unforeseen Consequences in Data Science After the massive Exxon Valdez oil spill, states passed laws boosting the liability of tanker companies for future spills. The result was not as intended: fly-by-night companies, whose bankruptcy would not be consequential, took over the trade. In this blog…
Terminology in Data Analytics As data continue to grow at a faster rate than either population or economic activity, so do organizations' efforts to deal with the data deluge, and use it to capture value. And so do the methods used to analyze data, which…
Data analytics and data science are popular terms, and skills in these areas are in great demand. But what do these terms mean? Below is an overview and a listing of related courses. For information about our certificate programs in data science and analytics, click here.…
Gambler’s Fallacy I - forgetting that the “coin has no memory” Gamblers often believe that after a long streak of one outcome, the probability of a different outcome has increased. Sports commentators often say that a batter in a slump is “due” for a hit.…
In Monte Carlo sampling for simulation problems, random values are generated from a probability distribution deemed appropriate for a given scenario (uniform, poisson, exponential, etc.). In simple random sampling, each potential random value within the probability distribution has an equal value of being selected. Just…
This week we look at several ways to fool yourself, statistically - variants of the “Gambler’s Fallacy.” Gambling is all about accurately assessing risk, so, naturally, our featured course is: Nov 15 - Dec 13: Risk Simulation and Queuing See you in class! - Peter Bruce,…
Anyone who has worked in retail knows the anxiety that attends workforce scheduling for both manager and employee. The manager wonders “Will my employees show up at the right times?” The employee wonders “Will I be scheduled for inconvenient times? Enough hours? Too many hours?” …
The art of statistics and data science lies, in part, in taking a real-world problem and converting it into a well-defined quantitative problem amenable to useful solution. At the technical end of things lies regularization. In data science this involves various methods of simplifying models,…
Does better AI offer the hope of prejudice-free decision-making? Ironically, the reverse might be true, especially with the advent of deep learning. Bias in hiring is one area where private companies move with great care, since there are thickets of laws and regulations in most…
This week we take a look at how AI encodes human bias, despite our best efforts. Our spotlight this week is on: Nov 8 - Dec 6: Deep Learning See you in class! - Peter Bruce, Chief Academic Officer, Author, Instructor, and Founder The Institute for…
There are more than 3 dozen curses in Harry Potter. Data scientists have only one - the “curse of dimensionality.” Dimensionality is the number of predictors or input variables in a model, and the “curse” refers to the problems that result from including too many…
Peter Mulready is an independent consultant, who worked previously as a system architect at Boehringer Ingelheim, one of the world's largest pharmaceutical companies. Peter got his degree in biology, but his focus shifted to managing and optimizing the use of data in drug discovery research. …
A friendly query about your holiday might be a question you get from a roaming agent in the check-in area at the Tel Aviv airport. Israel, considered to have the most effective airport security in the world, does not rely solely on routine mechanical screening…
Last week, the Trump administration announced a forthcoming ban on e-cigarettes, following news stories of a spate of deaths from vaping. The Wall Street Journal, on Friday the 13th, published both an editorial and an op-ed piece suggesting that any harm from e-cigarettes is minor…
Bandit Algorithms for Website Optimization, by John Myles White A classic statistical experimental design comparing treatments (two treatments, treatment versus control, multiple treatments) specifies a sample size, collection of data, then a decision, typically based on hypothesis-testing: the winning treatment must attain a level of…
“Islands in Search of Continents” is the subtitle of an article by Michael Clarke and Iain Chalmers in the Journal of the American Medical Association (1998; 280: 280-282). It refers to the fact that many studies are conducted and reported in isolation from other studies on the…
1.2 million scientific papers were indexed by PubMed in 2011 (see Are Scientists Doing Too Much Research), ample proof that there are lots of people studying the same or similar things. For example, there have been Over 100 studies of suicide following psychiatric institutionalization 38 studies…
Patient Data Management Health analytics is a hot topic now, but to do the analytics you need data - this is where Electronic Health Records (EHR) come in. An integrated, standardized system for sharing and accessing health data has been “just around the corner” now…
“Superusers” of medical services are the small fraction of patients that account for huge consumption of medical services. An article published August 14, 2019 in JAMA Surgery (online) reports on the application of machine learning methods to Medicare data on 1,049,160 Medicare patients who underwent surgery,…
Biostatisticians are the shepherds (and the police) that guide the science of developing new therapies for disease. They come in several different flavors: Those involved in gathering information, designing experiments and analyzing data at the drug discovery stage - trying to sort out what works…
Here in Part 2 of the Weekly Brief, we offer some tools to help you with the question, “what is the optimal set of alternatives to offer consumers?” Our course spotlight is on: Aug 30 - Sep 27: Discrete Choice Modeling and Conjoint Analysis See you in…
QUESTION: A friend tosses two coins, and you ask “Is one of them a heads?” The friend replies “Yes.” What is the probability that the other is a heads? ANSWER: One-third. There are four ways the coins could have landed originally: HH: 0.25 probability…
This week we discuss the distinction between explanatory and predictive modeling and spotlight the workhorses of statistical modeling: Oct 4 - Nov 1: Regression Analysis Oct 4 - Nov 1: Categorical Data Analysis See you in class! - Peter Bruce, Chief Academic Officer, Author, Instructor, and Founder The Institute for Statistics Education at Statistics.com…
A casual user of machine learning methods like CART or naive Bayes is accustomed to evaluating a model by measuring how well it predicts new data. When examining the output of statistical models, they are often flummoxed by the profusion of assessment metrics. Typical multiple…
All students of statistics encounter confidence intervals. Confidence intervals tell you, roughly, the interval within which you can be, say, 95% confident that the true value of some sample statistic lies. This is not the precise technical definition, but it is how people use the…
I was visiting New York a couple of weeks ago, transferring from Amtrak to the PATH trains at Newark. PATH takes you to Wall Street - the #1 financial center in the world - and yet the process of paying for my $2.75 PATH ticket…
We continue Monday's discussion of "people analytics' with a look from the customer's side and a call for all thinkers! (see below) Our course spotlight is on: Sep 6 - Oct 4: Predictive Analytics 1 - Machine Learning Tools Sep 6 - Oct 4: Programming 1…
Analytics has come to HR. It’s partly Orwellian, tracking what employees do on the computer, and partly warm and fuzzy, leveraging the true informal organizational structure via network analysis (jump into Friday’s Network Analysis course to learn the basics). One dimension assumes the worst about…
In this week’s Brief, analytics comes to the HR department (“people analytics”), and our course spotlight is on: Sep 6 - Oct 4: Predictive Analytics 1 Sep 6 - Oct 4: Programming 1 (R or Python) These courses are excellent entry points into our data…
In part 1 of this week’s brief, we looked at political analytics; in Part 2 we extend that look to commercial domains. Our course spotlight is Persuasion Analytics, taught by Ken Strasma, who pioneered the use of statistical modeling to microtarget voters in the 2004…
There are various metrics for assessing how well a model does, and one favored by marketers is lift, which is particularly relevant for the portion of the records predicted to be most profitable, most likely to buy, etc.
You might be wondering why such a basic word as probability appears here. It turns out that the term has deep tendrils in formal mathematics and philosophy, but is somewhat hard to pin down
In hospitals, “sentinel events” are events that carry with them a significant risk of unexpected death or harm. It is estimated that ⅔ of such sentinel events result from communications failures during the handoff of a patient from one provider to another (e.g. during a…
Density is a metric that describes how well-connected a network is
We have an extensive statistical glossary and have been sending out a "word of the week" newsfeed for a number of years. Take a look at the results
Consider the multi-arm bandit problem where each arm has an unknown probability of paying either 0 or 1, and a specified payoff discount factor of x (i.e. for two successive payoffs, the second is valued at x% of the first, where x < 100%). The Gittens index is [...]
There are various ways to recommend additional products to an online purchaser, and the most effective ones rely on prior purchase or rating history -
Autoregressive refers to time series forecasting models (AR models) in which the independent variables (predictors) are prior values of the time series itself.
Hospitals are a major employer of statisticians and analytics professionals, both in support of clinical research like the retinopathy study described earlier, and to improve hospital operations (outcomes, cost management, etc.). Here are a few quick facts about the hospital industry: US hospital revenue totals…
Perhaps the most active application of analytics and data mining is healthcare. This week we look at one success story, the use of machine learning to predict diabetic retinopathy, one story of disappointment, the use of genetic testing in a puzzling disease, and a basic…
Question: A baseball team is comparing two of its hitters, Hernandez and Dimock. Hernandez hit .250 in 2017 and .275 in 2018. Dimock did worse in both years - .245 in 2017 and .270 in 2018. Overall, though, Dimock hit better across the two years,…
Some applications of machine learning and artificial intelligence are recognizably impressive - predicting future hospital readmission of discharged patients, for example, or diagnosing retinopathy. Others - self-driving cars, for example - seem almost magical. The matching problem, though, is one where your first reaction might…
Cliff T. Ragsdale teaches several courses for the Institute in the area of operations research, based on his best selling text “Spreadsheet Modeling and Decision Analysis.” One of Cliff’s special talents is making his subject, which can be quite challenging technically, widely accessible. His courses do…
When a new technology arrives, consulting companies can quickly add staff and expertise to build institutional capacity centered around the technology in ways companies focused on delivering their own products and services cannot. Large consulting companies like Booz Allen and McKinsey, as well as smaller…
The U.S. baseball season opens Thursday, March 28, and celebrates the 48th season of analytics in baseball, beginning with the founding of the Sabermetric Society in 1971 (the same year that Satchel Paige entered the Hall of Fame). Analytics has come a long way in…
Nothing better illustrates the encroachment of data science and analytics on the older “economy of tangible things” than the business of delivering packages. The use of analytics in package delivery is not new. Companies like UPS and Fedex are longtime users of operations research…
In the U.S., credit scoring is dominated by three companies - Experian, TransUnion and Equifax, employing roughly 30,000 people. An important player in the scoring methodology is FICO, previously Fair Isaac Corporation, and the scores are typically called “FICO scores.” Credit scoring is the oldest…
Weeds are big business - the global herbicide market is over $35 billion annually. Weeds are also big government (think “invasive species”). California’s listing of weeds is called Encycloweedia, and the state publishes a quarterly newsletter called Noxious Times. Colorado publishes a similar periodical, Invader.…
The application of analytics to agriculture has given rise to what is called “precision agriculture,” a science that seeks to take advantage of and use detailed information that is local in time and place. Tractors and farm equipment are being equipped with sensors and software…
Many jobs are centered around risk management. If you’re looking through job postings, of course, you’ll see lots of jobs whose purpose is to make sure that nothing bad happens - the equivalent of locking the doors and closing the windows. More interesting from a…
The auto industry serves as a perfect exemplar of three key eras of statistics and data science in service of industry: Total Quality Management (TQM) First in Japan, and later in the U.S., the auto industry became an enthusiastic adherent to the Total Quality Management…
Data science is one of a host of similar terms. “Artificial intelligence” has been around since the 1960’s and “data mining” for at least a couple of decades. “Machine learning” came out of the computer science community, and “analytics,” “data analytics,” and “predictive analytics” came…
Convinced that he, like his father, would die in his 40’s, Winston Churchill lived his early life in a frenetic hurry. He had participated in four wars on three continents by his mid-20’s, served in multiple ministerial positions by his 30’s, and published 12 books…
Abraham Wald, a persecuted Jewish mathematician who fled Austria just before World War II, led an analysis of allied bombers returning from missions. Hitherto, the Air Force had focused on reinforcing areas that showed the most damage on return. Wald convinced them instead to focus…
Do you work with multiple choice tests, or Likert scale assessment surveys? Rasch methods help you construct linear measures from these forms of scored observations and analyze the results from such surveys and tests. "Practical Rasch Measurement - Core Topics" In this course, you will learn practical…
World War II was a crucible of technological innovation, including advances in statistics. Jacob Wolfowitz, born a century ago (1920), looked at the problem of noisy radio transmissions. Coded radio transmissions were critical elements of military command and control, and they were plagued by the…
Certificate Student Profile of Karolis Urbonas The Statistics.com courses have helped me a lot, pushing me to the limit and making me learn much more than I expected I could. The knowledge I gained I could immediately leverage in my job ... then eventually led…
Certificate Student Profile of Cristobal Bazan My courses help me look at more complex problems using different approaches to show more interesting aspects of conditions, beyond just tables and charts, more than just sampling or descriptive statistics. Cristobal Bazan United Nations Agency How do you…
It is a truism of machine learning and predictive analytics that 80% of an analyst's time is consumed in cleaning and preparing the needed data. I saw an estimate by a Google engineer that 25% of the time was spent just looking for the right…
Many jobs are centered around risk management. If you're looking through job postings, of course, you'll see lots of jobs whose purpose is to make sure that nothing bad happens - the equivalent of locking the doors and closing the windows. More interesting from a…
Question: You work for an internet real-estate company, building statistical models to predict home price on the basis of square footage, number of bedrooms, number of bathrooms, property type (single family home, townhouse, multiplex), and age. Surprisingly, you find the coefficient for bedrooms is negative,…
The cost of bringing a new drug to market is over $2 billion, by some estimates. This covers the R&D, clinical trial testing and regulatory approval costs of the drug that makes it through the whole process, and also the same costs of the 9…
If you are looking for the Feature Engineering blog post, you can find it here: https://www.statistics.com/blog/1/1558369154-feature-engineering-data-prep-still-needed/ In 2015, at an Alzheimer's conference, Biogen researchers presented dramatic brain scans showing that the antibody aducanumab effectively cleared out plaque in the brain, plaque that was associated with…
This week's book review is of Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are, Seth Stephens-Davidowitz's fascinating book about how social media data reveals all sorts of things about us that we barely know ourselves. …