Ken Strasma is a pioneer in the field of predictive analytics in high-stakes Presidential campaigns, serving as the National Targeting Director for President Obama’s historic 2008 campaign and for John Kerry’s 2004 presidential campaign. He produced the predictive analytics models used by the campaigns, and helped popularize the use of that technology.

Strasma is now the co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and strategic consulting services for corporations, non-profits and membership organizations.

Since 2008, Strasma has consulted on hundreds of political and corporate projects in the United States and internationally. HastaqDNA clients include multiple Fortune 500 companies with a combined market capitalization of more than $600 billion. Haystaq commercial clients span the worlds of entertainment, sports, consumer goods and healthcare. Haystaq has provided predictive analytics in international political campaigns in four continents.

Ken is the author of numerous articles and studies regarding targeting, marketing, demographics and social media analysis.