The statistics of targeting individual voters with specific messages, as opposed to messaging that went to whole groups, began in the U.S over a decade ago with the Democrats. Political targeting is now an established business, or at least a discipline within the broader realm of political consulting. By 2016, the Republicans had surged wellContinue reading “Political Analytics and Microtargeting”
Daily Archives: January 30, 2019
The Statistics of Persuasion
The Art of Persuasion is the title of more than one book in the self-help genre, books that have spawned blogs, podcasts, speaking gigs and more. But the science of persuasion is actually of more interest, because it produces useful rules that can be studied and deployed. Marketers and politicians have long been enthusiastic usersContinue reading “The Statistics of Persuasion”