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Choosing the Right Analytics Problem

The “streetlight effect:”  A man is looking for his keys under a streetlight.   Policeman:  “Where did you lose them?”   Man:  “In the alley, near the door to the bar.”   Policeman:  “Why are you looking here?”   Man:  “The light’s better.”   This is related to the more general “Statistical Type 4 Error” – asking the wrong question, andContinue reading “Choosing the Right Analytics Problem”

Book Review: Mining Your Own Business by Gerhard Pilcher and Jeff Deal

This is a short book, Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and  Predictive Analytics” befitting its intended audience – managers and executives with responsibility for data science and analytics projects.  It outlines the requirements for success – not technical model success, but rather successful implementation in a way that buildsContinue reading “Book Review: Mining Your Own Business by Gerhard Pilcher and Jeff Deal”

Jan 29: Statistics in Practice + Announcement

This week we discuss the importance of choosing the right analytics problem, with a guest blog from Elder Research, Inc., a data science and analytics consulting and training company, with whom we have just joined forces.   Our course spotlight is on: Feb 14 – Mar 13:  Design of Experiments See you in class! – Peter Bruce, FounderContinue reading “Jan 29: Statistics in Practice + Announcement”