Small Ball: When a Downgrade is an Upgrade

In this mature age of digital marketing, companies have developed finely honed engines of automated and targeted promotion that factor in individual preferences and behavior.  The idea is to add small increments to revenue and profit. The system evolved in a stable era of economic…

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Three Myths in Data Science

Myth 1:  It’s All About Prediction “Who cares whether we understand the model - as long as it predicts well!” This was one of the seeming benefits of the era of big data and predictive modeling, and it set data science apart from traditional statistics.  …

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July 21: Statistics in Practice

In this week’s brief, a continuation of our “Statistical Thinking” series, we reflect on three “myths” in data science and statistics, and spotlight our ten-course Social Science Statistics certificate program. You can get started with either of these courses: Aug 7- Sep 4:  Survey Design and…

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