This course, designed for managers in organizations that have or plan to have their own social networks, teaches a mix of quantitative and qualitative methods to describe, measure and analyze a social network environment. Students learn how to identify influential individuals, track the spread of information through networks, and how to use these techniques on real problems.
Dr. Jennifer Golbeck
Dr. Jennifer Golbeck is an Associate Professor in the College of Information Studies at the University of Maryland, College Park, and the former director of its Human-Computer Interaction Lab. Her research focuses on analyzing and computing with social media. This includes building models of social relationships, particularly trust, as well as user preferences and attributes, and using the results to design and build systems that improve the way people interact with information online. She is a Research Fellow of the Web Science Research Initiative and in 2006, she was selected as one of IEEE Intelligent Systems' Top Ten to Watch, a list of their top young AI researchers.