Exploratory factor analysis (EFA) is a method of identifying the number and nature of latent variables that explain the variation and covariation in a set of measured variables. In this course you will learn how to make decisions in building an EFA model – including what model to use. You will also learn why principal components analysis (PCA) as a method of factoring can serve different goals. Some prior knowledge of modeling will be helpful.

Mr. Anthony Babinec
Anthony Babinec is the President of AB Analytics. For over two decades, Tony Babinec has specialized in the application of statistical and data mining methods to the solution of business problems. Before forming AB Analytics, Babinec was Director of Advanced Products Marketing at SPSS; he worked on the marketing of Clementine and introduced CHAID, neural nets and other advanced technologies to SPSS users. He is on the Board of Directors of the Chicago Chapter of the American Statistical Association, where he has held various offices including President.