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Industry Spotlight: The brand premium for Chanel and Harvard

The classic illustration of the power of brand is perfume – expensive perfumes may cost just a few dollars to produce but can be sold for more than $500 due to the cachet afforded by the brand. David Malan’s Computer Science course at Harvard, CSCI E-50, provides an interesting parallel in the education world. It’sContinue reading “Industry Spotlight: The brand premium for Chanel and Harvard”