Skip to content
Statistics logo
  • Courses
    • See All Courses
    • Calendar
    • Intro stats for college credit
    • Faculty
    • Group training
    • Credit & Credentialing
    • Teach With Us
  • Programs/Degrees
    • Certificates
      • Analytics for Data Science
      • Biostatistics
      • Programming For Data Science – Python (Experienced)
      • Programming For Data Science – Python (Novice)
      • Programming For Data Science – R (Experienced)
      • Programming For Data Science – R (Novice)
      • Social Science
    • Skillsets
      • Bayesian Statistics
      • Business Analytics
      • Healthcare Analytics
      • Marketing Analytics
      • Operations Research
      • Predictive Analytics
      • Python Analytics
      • R Programming Analytics
      • Rasch & IRT
      • Spatial Statistics
      • Survey Analysis
      • Text Mining Analytics
    • Undergraduate Degree Programs
    • Graduate Degree Programs
  • Partnerships
    • Higher Education
    • Enterprise
  • Resources
    • About Us
    • Blog
    • Word Of The Week
    • Newsletter signup
    • Glossary
    • Statistical Symbols
    • FAQs & Knowledge Base
    • Testimonials
    • Test Yourself
  • Student Login

Home Blog Industry Spotlight: The brand premium for Chanel and Harvard

Industry Spotlight: The brand premium for Chanel and Harvard

The classic illustration of the power of brand is perfume – expensive perfumes may cost just a few dollars to produce but can be sold for more than $500 due to the cachet afforded by the brand.

David Malan’s Computer Science course at Harvard, CSCI E-50, provides an interesting parallel in the education world. It’s available for free through EdX, or you can pay $75 for an EdX completion certificate (provided you successfully complete the course). Or you can pay $2200 and get Harvard credit.

Here’s the kicker – in all three cases, it’s the same exact course experience for the student. The only difference, besides the price, is whether there is a credential, and, if so, the name of the organization issuing the credential.

It’s no secret that an Ivy League credential carries intangible value above and beyond the sheer quality of the education that lies behind it. The era of the MOOC provides a stark illustration of that brand premium — given a fixed product, consumers seem willing to pay a 2800% premium for the Harvard name, as opposed to an EdX credential. A bit like perfume.

Subscribe to the Blog

You have Successfully Subscribed!

By submitting your information, you agree to receive email communications from statistics.com. All information submitted is subject to our privacy policy. You may opt out of receiving communications at any time.

Categories

Recent Posts

  • Table Test
  • Oct 19: Data Literacy – The Chainsaw Case
  • Data Literacy – The Chainsaw Case

About Statistics.com

Statistics.com offers academic and professional education in statistics, analytics, and data science at beginner, intermediate, and advanced levels of instruction. Statistics.com is a part of Elder Research, a data science consultancy with 25 years of experience in data analytics.

Our Links

  • Contact Us
  • Site Map
  • Explore Courses
  • About Us
  • Management Team
Menu
  • Contact Us
  • Site Map
  • Explore Courses
  • About Us
  • Management Team

Social Networks

Linkedin-in Twitter Facebook-f Youtube

Contact

The Institute for Statistics Education
2107 Wilson Blvd
Suite 850 
Arlington, VA 22201
(571) 281-8817

ourcourses@statistics.com

  • Contact Us
  • Site Map
  • Explore Courses
  • About Us
  • Management Team

© Copyright 2022 - Statistics.com, LLC | All Rights Reserved | Privacy Policy | Terms of Use

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.

Accept