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Face Validity

Face Validity

Face Validity:

The face validity of survey instruments and tests used in psychometrics , is assessed by cursory review of the items (questions) by untrained individuals. The individuals make their judgments on whether the items are relevant. For example, a researcher developing an IQ-test might ask his friends and relatives to read the questions and make their judgements.

The face validity is a qualitative measure of validity; it is not quantified with statistical methods. Of all validity measures, the face validity is normally considered as the least scientific measure - because untrained individuals chosen on the basis of convenience are involved, and because this measure is subjective and not quantifiable.

See also: content validity .

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Survey Analysis
This course will teach you how to analyze data gathered in surveys.
Survey Design and Sampling Procedures
This course will teach you the crafting of survey questions, the design of surveys, and different sampling procedures that are used in practice using basic principles of survey design.
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