Of Note: Google Zooms Out on Microtargeting

Google recently announced that it would further limit its election ads to audience targeting based on age, gender, and general location (postal code level) context targeting (i.e. showing ads based on the content being viewed) Up to this point, the application of predictive modeling to…

Comments Off on Of Note: Google Zooms Out on Microtargeting

Of Note: Operations Research (O/R) For Sewage

Older urban sewer systems are not sealed, dedicated route networks leading to sewage treatment plants.  Rather, to save money when they were built decades ago, in some places they shared pipes with storm water drainage systems that lead to creeks, rivers and bays.  As a…

Comments Off on Of Note: Operations Research (O/R) For Sewage

Of Note: e-cigarettes

Last week, the Trump administration announced a forthcoming ban on e-cigarettes, following news stories of a spate of deaths from vaping.  The Wall Street Journal, on Friday the 13th, published both an editorial and an op-ed piece suggesting that any harm from e-cigarettes is minor…

Comments Off on Of Note: e-cigarettes

Of Note: “Islands in Search of Contents”

“Islands in Search of Continents” is the subtitle of an article by Michael Clarke and Iain Chalmers in the Journal of the American Medical Association (1998; 280: 280-282).  It refers to the fact that many studies are conducted and reported in isolation from other studies on the…

Comments Off on Of Note: “Islands in Search of Contents”

Of Note: Superusers

“Superusers” of medical services are the small fraction of patients that account for huge consumption of medical services.  An article published August 14, 2019 in JAMA Surgery (online) reports on the application of machine learning methods to Medicare data on 1,049,160 Medicare patients who underwent surgery,…

Comments Off on Of Note: Superusers
Close Menu