“The hype around Artificial Intelligence, Machine Learning, and Data Science is enormous, so it’s tempting to be skeptical of the return on investment (ROI) claimed. Still, most of the results are real. Organizations may suspect there is value in their data assets but not be sure how to extract it, what it will cost, or most importantly, if their ROI in analytics will be worthwhile.”

However, according to an analysis by Nucleus Research,  “return on investment for analytics and business intelligence solutions is increasing and currently delivering on average $13.01 for every dollar spent—a whopping 1301% ROI. Nucleus findings indicate organizations are indeed continuing to make investments in analytics, particularly to meet the growing demand for more robust and user-friendlier applications that easily tie into other core systems. Customers investing in new analytics solutions today are looking for improved decision-making capabilities that overcome past issues with data quality and time constraints to meet business demand in competitive markets.