Industry Spotlight: Customer Segmentation

Are you "young and rustic?" Or perhaps a "toolbelt traditionalist?" These are nicknames given to customer segments identified by market research firm Claritas, with its statistical clustering tool. Long before the advent of individualized product recommendations, business sought to segment customers into distinct groups on…

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Examples of Bad Forecasting

In a couple of days, theWall Street Journalwill come out with its November survey of economists' forecasts. It's a particularly sensitive time, with elections in a few days and President Trump attacking the Federal Reserve for for raising interest rates. It's a good time to…

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Course Spotlight: Deep Learning

Deep learning is essentially "neural networks on steroids" and it lies at the core of the most intriguing and powerful applications of artificial intelligence. Facial recognition (which you encounter daily in Facebook and other social media) harnesses many levels of data science tools, including algorithms…

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