Industry Spotlight: Customer Segmentation

Are you "young and rustic?" Or perhaps a "toolbelt traditionalist?" These are nicknames given to customer segments identified by market research firm Claritas, with its statistical clustering tool. Long before the advent of individualized product recommendations, business sought to segment customers into distinct groups on…

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Course Spotlight: The Text Analytics Sequence

Text analytics or text mining is the natural extension of predictive analytics, and Statistics.com's text analytics program starts Feb. 6. Text analytics is now ubiquitous and yields insight in: Marketing: Voice of the customer, social media analysis, churn analysis, market research, survey analysis Business: Competitive…

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Statistics.com Partners With CrowdANALYTIX to Offer New Online Course With Crowdsource Contest As Project

Crowdsourcing, using the power of the crowd to solve problems, has been used for many functions and tasks, including predictive modeling (like the 2009 Netflix Contest). Typically, problems are broadcast to an unknown group of statistical modelers on the Internet, and solutions are sought. Every…

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