What do you do with late-paying and defaulting customers? Turn that information into creditworthiness data and sell it. The firm that two businessmen formed in 1899 based on this brilliant intuition continues to this day as […]
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ROC, Lift and Gains Curves
There are various metrics for assessing the performance of a classification model. It matter which one you use. The simplest is accuracy, but […]
Your instructor is Ken Strasma, director of targeting for the Kerry and Obama presidential campaigns, and co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and strategic consulting services for corporations, non-profits and membership organizations.
In this course you will learn how to:
Find voter/customer targets that are appropriate to a campaign phase
Design a survey instrument for use in a predictive model
Conduct an A-B test
Implement predictive models with voter data
Add uplift modeling to predict whether a person responds better with a “treatment”
See you in class!
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