What do you do with late-paying and defaulting customers? Turn that information into creditworthiness data and sell it. The firm that two businessmen formed in 1899 based on this brilliant intuition continues to this day as […]
Word of the Week
ROC, Lift and Gains Curves
There are various metrics for assessing the performance of a classification model. It matter which one you use. The simplest is accuracy, but […]
Your instructor is Ken Strasma, director of targeting for the Kerry and Obama presidential campaigns, and co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and strategic consulting services for corporations, non-profits and membership organizations.
In this course you will learn how to:
Find voter/customer targets that are appropriate to a campaign phase
Design a survey instrument for use in a predictive model
Conduct an A-B test
Implement predictive models with voter data
Add uplift modeling to predict whether a person responds better with a “treatment”
See you in class!
Digital Badges
Digital badges provide employers and peers concrete evidence of what you have learned and the skills required to earn your credential. Each badge’s digital image holds verified metadata describing your qualifications and the mastery required to earn them.
Contact Us To Register or Learn More
If you have any questions on our courses, certificates, and degree programs and how they can apply to you, your work, and to your career, please get in touch. We’re here to help you succeed.
By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.
