Skip to content

Explore Courses | Elder Research | Contact | LMS Login

Statistics.com Logo
  • Courses
    • See All Courses
    • Calendar
    • Intro stats for college credit
    • Faculty
    • Group training
    • Credit & Credentialing
    • Teach With Us
  • Programs/Degrees
    • Certificates
      • Analytics for Data Science
      • Biostatistics
      • Programming For Data Science – Python (Experienced)
      • Programming For Data Science – Python (Novice)
      • Programming For Data Science – R (Experienced)
      • Programming For Data Science – R (Novice)
      • Social Science
    • Undergraduate Degree Programs
    • Graduate Degree Programs
    • Massive Open Online Courses (MOOC)
  • Partnerships
    • Higher Education
    • Enterprise
  • Resources
    • About Us
    • Blog
    • Word Of The Week
    • News and Announcements
    • Newsletter signup
    • Glossary
    • Statistical Symbols
    • FAQs & Knowledge Base
    • Testimonials
    • Test Yourself
Menu
  • Courses
    • See All Courses
    • Calendar
    • Intro stats for college credit
    • Faculty
    • Group training
    • Credit & Credentialing
    • Teach With Us
  • Programs/Degrees
    • Certificates
      • Analytics for Data Science
      • Biostatistics
      • Programming For Data Science – Python (Experienced)
      • Programming For Data Science – Python (Novice)
      • Programming For Data Science – R (Experienced)
      • Programming For Data Science – R (Novice)
      • Social Science
    • Undergraduate Degree Programs
    • Graduate Degree Programs
    • Massive Open Online Courses (MOOC)
  • Partnerships
    • Higher Education
    • Enterprise
  • Resources
    • About Us
    • Blog
    • Word Of The Week
    • News and Announcements
    • Newsletter signup
    • Glossary
    • Statistical Symbols
    • FAQs & Knowledge Base
    • Testimonials
    • Test Yourself
Student Login

Blog

Home Blog Feb 17: Statistics in Practice

Feb 17: Statistics in Practice

Statistics in Practice

Last week we looked at several metrics for assessing the performance of classification models – accuracy, receiver operating characteristics (ROC) curves, and lift (gains).  In this week’s Brief we move beyond lift and cover uplift.

Our course spotlight again is:

  • Feb 28 – Mar 27:   Persuasion Analytics and Targeting

See you in class!

– Peter Bruce

Founder, Author, and Senior Scientist

Statistics Logo


UpLift and Persuasion

Marketers have long known that different messages to different people work better than one-size-fits-all.  The statistical models that guide differentiated messages are termed […]


Word of the Week

Predictor P-Values in Predictive Modeling – Not So Useful

Predictor p-values in linear models are a guide to the statistical significance of a predictor coefficient value – they measure the probability that a randomly shuffled model could have produced a coefficient as great as the fitted value.  They are of limited utility […]


Case Study

Second Opinions

Should employers or insurers require second opinions as a way to reduce disability costs?  Read this Elder Research case study of how multiple analytic techniques were brought to bear on this problem. 


Course Spotlight

Feb 28 – Mar 27:   Persuasion Analytics and Targeting  

Your instructor is Ken Strasma, director of targeting for the Kerry and Obama presidential campaigns, and co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and strategic consulting services for corporations, non-profits and membership organizations.

In this course you will learn how to:

  • Find voter/customer targets that are appropriate to a campaign phase
  • Design a survey instrument for use in a predictive model
  • Conduct an A-B test
  • Implement predictive models with voter data
  • Add uplift modeling to predict whether a person responds better with a “treatment”

See you in class!


Digital Badges ACE Credit

Digital badges provide employers and peers concrete evidence of what you have learned and the skills required to earn your credential. Each badge’s digital image holds verified metadata describing your qualifications and the mastery required to earn them.


Contact Us To Register or Learn More

If you have any questions on our courses, certificates, and degree programs and how they can apply to you, your work, and to your career, please get in touch. We’re here to help you succeed.

Recent Posts

  • Oct 6: Ethical AI: Darth Vader and the Cowardly Lion
    /
    0 Comments
  • Oct 19: Data Literacy – The Chainsaw Case
    /
    0 Comments
  • Data Literacy – The Chainsaw Case
    /
    0 Comments

About Statistics.com

Statistics.com offers academic and professional education in statistics, analytics, and data science at beginner, intermediate, and advanced levels of instruction. Statistics.com is a part of Elder Research, a data science consultancy with 25 years of experience in data analytics.

 The Institute for Statistics Education is certified to operate by the State Council of Higher Education for Virginia (SCHEV)

Our Links

  • Contact Us
  • Site Map
  • Explore Courses
  • About Us
  • Management Team
  • Contact Us
  • Site Map
  • Explore Courses
  • About Us
  • Management Team

Social Networks

Facebook Twitter Youtube Linkedin

Contact

The Institute for Statistics Education
2107 Wilson Blvd
Suite 850 
Arlington, VA 22201
(571) 281-8817

ourcourses@statistics.com

  • Contact Us
  • Site Map
  • Explore Courses
  • About Us
  • Management Team

© Copyright 2023 - Statistics.com, LLC | All Rights Reserved | Privacy Policy | Terms of Use

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.

Accept