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Blog

Feb 17: Statistics in Practice

  • February 17, 2020
  • , 7:11 am

Statistics in Practice

Last week we looked at several metrics for assessing the performance of classification models – accuracy, receiver operating characteristics (ROC) curves, and lift (gains).  In this week’s Brief we move beyond lift and cover uplift.

Our course spotlight again is:

  • Feb 28 – Mar 27:   Persuasion Analytics and Targeting

See you in class!

– Peter Bruce

Founder, Author, and Senior Scientist


UpLift and Persuasion

Marketers have long known that different messages to different people work better than one-size-fits-all.  The statistical models that guide differentiated messages are termed […]


Word of the Week

Predictor P-Values in Predictive Modeling – Not So Useful

Predictor p-values in linear models are a guide to the statistical significance of a predictor coefficient value – they measure the probability that a randomly shuffled model could have produced a coefficient as great as the fitted value.  They are of limited utility […]


Case Study

Second Opinions

Should employers or insurers require second opinions as a way to reduce disability costs?  Read this Elder Research case study of how multiple analytic techniques were brought to bear on this problem. 


Course Spotlight

Feb 28 – Mar 27:   Persuasion Analytics and Targeting  

Your instructor is Ken Strasma, director of targeting for the Kerry and Obama presidential campaigns, and co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and strategic consulting services for corporations, non-profits and membership organizations.

In this course you will learn how to:

  • Find voter/customer targets that are appropriate to a campaign phase
  • Design a survey instrument for use in a predictive model
  • Conduct an A-B test
  • Implement predictive models with voter data
  • Add uplift modeling to predict whether a person responds better with a “treatment”

See you in class!


Digital Badges

Digital badges provide employers and peers concrete evidence of what you have learned and the skills required to earn your credential. Each badge’s digital image holds verified metadata describing your qualifications and the mastery required to earn them.


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Statistics.com offers academic and professional education in statistics, analytics, and data science at beginner, intermediate, and advanced levels of instruction. Statistics.com is a part of Elder Research, a data science consultancy with 25 years of experience in data analytics.

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  • Word of the Week – Ruin Theory
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