Word of the Week – ROC, Lift and Gains Curves

There are various metrics for assessing the performance of a classification model.  It matters which one you use. The simplest is accuracy - the proportion of cases correctly classified.  In classification tasks where the outcome of interest (“1”) is rare, though, accuracy as a metric…

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Feb 10: Statistics in Practice

Tomorrow is the New Hampshire political primary in the US, and this week’s Brief looks at the statistical concept of lift.  Our spotlight is on: Feb 28 - Mar 27:   Persuasion Analytics and Targeting See you in class! - Peter Bruce, Founder Lift and…

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Lift and Persuasion

Predicting the probability that something or someone will belong to a certain category (classification problems) is perhaps the oldest type of problem in analytics.  Consider the category “repays loan.” Equifax, the oldest of the agencies that provides credit scores, was founded in 1899 as the…

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Going Beyond the Canary Trap

In 2008, Elon Musk was concerned about leaks of sensitive information at Tesla Motors.  To catch the leaker, he prepared multiple unique versions of a new nondisclosure agreement he asked senior officers to sign.  Whichever version got leaked would reveal the leak source. This is…

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Statistics.com Acquired by Elder Research

In last week’s Brief I described how The Institute’s courses, and its Mastery, Certificate and Degree programs would continue without interruption, following our acquisition by Elder Research, Inc.  Now I’d like to talk about how the Institute’s students stand to gain from the expertise and…

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Feb 3: Statistics in Practice

In this week’s blog, we discuss our recent acquisition by Elder Research Inc. We also look at the “Canary Trap” and its connection to text mining. Our course spotlight is on Jan 31 to Feb 28: Text Mining using Python (still open for registrations, first…

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