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Small Ball: When a Downgrade is an Upgrade

In this mature age of digital marketing, companies have developed finely honed engines of automated and targeted promotion that factor in individual preferences and behavior.  The idea is to add small increments to revenue and profit. The system evolved in a stable era of economic expansion, but the automated promotions are now running afoul ofContinue reading “Small Ball: When a Downgrade is an Upgrade”

July 21: Statistics in Practice

In this week’s brief, a continuation of our “Statistical Thinking” series, we reflect on three “myths” in data science and statistics, and spotlight our ten-course Social Science Statistics certificate program. You can get started with either of these courses: Aug 7- Sep 4:  Survey Design and Sampling Procedures Oct 2 – 30:  Regression Analysis See youContinue reading “July 21: Statistics in Practice”

Student Spotlight: Angelina Salinas

Meet Angelina Salinas, Data Analyst at Almacenes SIMAN Angelina Salinas started working for the retail store Almacenes Siman as a purchasing planner and, a couple of years later, got interested in data science and started to learn R. Shortly afterwards, the business intelligence group at Almacenes Siman transformed into a business analytics group and theyContinue reading “Student Spotlight: Angelina Salinas”